How can a fractional CMO help a PE portfolio?

A fractional CMO gives PE and VC operating teams senior marketing leadership across portfolio companies without a full-time hire in each. Brand & GTM works company by company or across several at once, with reporting written for the board against the value-creation plan.

Portfolio diagnostic

A read on each company's marketing function, funnel and spend against the value-creation plan.

Interim GTM leadership

Step in as fractional CMO where a portfolio company has no senior marketing owner.

Demand & pipeline

Build the demand engine — digital, content, outbound and partner-led — and own the number.

Team build-out & coaching

Hire, coach and hand over. The function stays after the engagement ends.

Common questions

Can you work across several portfolio companies at once?
Yes — company by company or across several at once.
Who is the reporting written for?
The board and the investment thesis, not the marketing department.

Start a conversation

Email hari@brandandgtm.com or connect on LinkedIn.

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