What does a fractional CMO do?

Who a fractional CMO is for

The model fits global B2B teams in the US, UK, Middle East and Asia with a strategy and not the capacity to execute it, B2B founders scaling revenue without a full-time CMO, marketing functions that need a plan and the people to run it, and PE / VC operating teams working a value-creation plan across portfolio companies.

It does not fit one-off campaign execution with no strategic intent, buyers looking for a low-cost vendor rather than an operator, or teams whose objectives and budget are still unsettled.

What the work covers

GTM strategy and operations, brand and positioning, demand generation (digital, content, outbound and partner-led), AI-enabled marketing workflows, team build-out and coaching, and thought leadership.

The difference from an agency is ownership: the fractional CMO owns the operating model and the number, and the function stays in place after the engagement ends.

Who runs Brand & GTM

Brand & GTM is the practice of Hari Prasad N: 25+ years in B2B marketing, marketing leadership across 4 continents, around $60M of pipeline built with around $12M closed, and AI certifications including Master of Claude, Master of ChatGPT and HubSpot AI for Marketing. Previously at TCS, Startek and CMO Axis. Based in India, working remotely worldwide.

Common questions

Is a fractional CMO full-time?

No. Engagements are fractional and multi-month, run remotely worldwide.

Does a fractional CMO execute campaigns?

Yes, under ownership. I own the plan and the result, then run last-mile execution directly or through specialists I supervise. Not one-off campaigns with no strategic intent.