How does a fractional CMO engagement run?

A Brand & GTM engagement runs in three stages, owned end-to-end: align marketing with business objectives (2–4 weeks), build the GTM strategy and executable plan (4–8 weeks), then set up and enable the teams that execute it under supervision (ongoing).

Align objectives (2–4 weeks)

Map marketing to the business objectives and own the operating model before a single campaign is drawn.

Strategy & plan (4–8 weeks)

Build the GTM strategy and an executable plan: positioning, demand generation, and the AI-enabled workflows behind it.

Build & enable (ongoing)

Set up and enable the teams that execute: hiring, coaching and interim marketing leadership, under direct supervision. For global teams, delivery can also run through a network of marketing experts in India, briefed and supervised by Hari. The function stays after the engagement ends.

Common questions

How long is an engagement?
Multi-month. The first two stages typically take 6–12 weeks combined; build and enable is ongoing.
Is the work remote?
Yes. The practice is based in India and works remotely worldwide.

Start a conversation

Email hari@brandandgtm.com or connect on LinkedIn.

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