Fractional CMO leadership for US & global B2B teams

Senior ownership, delivered across time zones

You need more than a strategy deck — and more than a collection of vendors. You need an accountable marketing leader who connects business objectives to positioning, campaigns and the work that reaches buyers.

Whether you need the GTM plan built or already have a strategy without the capacity to execute it, I turn priorities into a coordinated programme. You retain a senior point of ownership while specialists in India carry out the work under my direction.

Demand & campaigns

Paid, email, LinkedIn and outbound programmes — planned, launched and optimised against pipeline.

Content & AI-search visibility

SEO, answer engine optimisation (AEO) and generative engine optimisation (GEO): useful content built for discovery, answers and citations.

Design & conversion

Web, landing pages and creative that connect your message to a clear next step: a conversation with sales.

Sales enablement

Sales narratives, presentations and content that help your team move buyer conversations forward.

Digital & social marketing

Digital marketing and social media management aligned to your audience, positioning and commercial priorities.

Marketing operations

CRM, automation, campaign workflows and lead routing that connect marketing activity to sales follow-through.

How delivery runs across time zones

One accountable owner. You name a decision-maker; I coordinate the briefs, priorities, specialists and reviews behind the plan. Your team is not left managing separate vendors.

Working overlap is agreed at the start of the engagement, around your team's location and decision-making needs. Live conversations are supported by written briefs, feedback and progress updates, so execution can continue between meetings.

Reporting stays connected to the commercial objectives: what is moving, what needs a decision and how activity connects to pipeline. Communication cadence, turnaround expectations and reporting are agreed for the engagement rather than assumed.

Built around your market, not a generic playbook

For US B2B teams, that means aligning the message, channels and sales hand-off to your buyers and your operating rhythm. For teams in the UK, Middle East and Asia, the same ownership model starts with your market context, audience and internal priorities.

Market-specific messaging and campaign requirements are scoped with your team. Any legal or compliance requirements need your organisation's review; they are not replaced by a marketing playbook.

AI-enabled, human-accountable

My certifications — Master of Claude, Master of ChatGPT and HubSpot AI for Marketing — inform practical research, campaign planning and content workflows. AI supports the work; positioning, quality checks and accountability remain with people.

Bring the market and the revenue target; leave with the plan and the execution running. Engagements are fractional, multi-month and remote.

Common questions

Can a US company work with a fractional CMO based in India?

Yes. Brand & GTM offers remote fractional CMO leadership for US and global B2B teams, with agreed working overlap and supervised execution through marketing specialists in India.

Who manages the marketing specialists?

I brief and supervise the specialists, coordinate delivery and own the plan and the result. Your team has one senior marketing owner rather than a set of separate vendors to manage.

Can you execute a strategy we already have?

Yes. Global B2B teams with a strategy but insufficient execution capacity are a fit. We align the plan to business objectives, agree priorities and run last-mile execution under ownership — not one-off campaigns with no strategic intent.

What are the working hours and response commitments?

Working overlap, communication cadence and turnaround expectations are agreed for each engagement based on your time zone, team and scope.