Positioning
From marketing strategy
to last-mile execution
Owning initiatives and results — aligning marketing with business objectives, building the plan, and enabling the teams that execute it under direct supervision.
The engagement arc
Align objectives
Map marketing to business objectives. Own the operating model end-to-end before a campaign is drawn.
Strategy & plan
Build the GTM strategy and executable plan — positioning, demand gen, and the AI-enabled workflows behind it.
Build & enable
Set up and enable the teams that execute — hiring, coaching, and interim leadership under supervision.
Capabilities
GTM Strategy & Ops
Align marketing strategy to objectives, own the operating model.
Brand & Positioning
Narrative that differentiates in crowded markets.
Demand Generation
Digital, content, outbound and partner-led pipeline.
AI-Enabled Marketing
AI-assisted research, content and campaign workflows.
Team Build-Out
Hiring, coaching and interim marketing leadership.
Thought Leadership
Bylines, analyst visibility, industry positioning.
Global execution
Senior ownership, delivered across time zones
For B2B teams in the US, UK, Middle East and Asia: fractional CMO leadership with last-mile execution through a network of marketing experts in India. I own the plan and the result, brief the specialists and supervise delivery.
One accountable owner, not a collection of vendors. Your strategy becomes coordinated work across content, campaigns, design and sales enablement.
Explore global executionDemand & campaigns
Paid, email, LinkedIn and outbound programmes — planned, launched and optimised against pipeline.
Content & AI-search visibility
SEO, answer engine optimisation (AEO) and generative engine optimisation (GEO): useful content built for discovery, answers and citations.
Design & conversion
Web, landing pages and creative that connect your message to a clear next step: a conversation with sales.
Sales enablement
Sales narratives, presentations and content that help your team move buyer conversations forward.
Digital & social marketing
Digital marketing and social media management aligned to your audience, positioning and commercial priorities.
Marketing operations
CRM, automation, campaign workflows and lead routing that connect marketing activity to sales follow-through.
Bring the market and the revenue target; leave with the plan and the execution running.
Book a strategy callAI-enabled marketing
AI expertise, applied to your marketing
My certifications in Claude, ChatGPT and HubSpot AI for Marketing support a practical approach: use AI for research, planning and content development, while keeping positioning, judgement and accountability with people.
Master of Claude
Applied to research synthesis, messaging development and structured content workflows — with human review before work reaches your market.
Master of ChatGPT
Applied to campaign planning, content exploration and reusable workflows, giving teams a practical starting point rather than a blank page.
HubSpot AI for Marketing
Applied to AI-assisted marketing workflows that connect content, campaigns and customer engagement to business objectives.
Technology partnerships
The tools behind the follow-through
My Zoho affiliate relationship and ActiveCampaign partnership complement the work of connecting CRM, marketing automation and campaigns. The platform follows your operating needs — not the other way around.
For investors & PE firms
Marketing-led growth across your portfolio
I work with investment teams and operating partners to move portfolio companies on one playbook: diagnose the marketing function, align it to the value-creation plan, then build and enable the teams that run it.
Engagements run company by company, or across several at once — with reporting written for the board, not the marketing department.
What we do inside a portfolio
Portfolio diagnostic
A read on each company's marketing function, funnel and spend against the value-creation plan.
Interim GTM leadership
Step in as fractional CMO where a portfolio company has no senior marketing owner.
Demand & pipeline
Build the demand engine — digital, content, outbound and partner-led — and own the number.
Team build-out & coaching
Hire, coach and hand over. The function stays after the engagement ends.
Fit
Who this fits
- Founders scaling B2B revenue without a full-time CMO.
- Global B2B teams in the US, UK, Middle East and Asia with a strategy and not the capacity to execute it.
- Marketing functions needing a plan and the teams to run it.
- PE and VC operating teams working a value-creation plan across portfolio companies.
Who it doesn't
- One-off campaign execution with no strategic intent.
- Buyers seeking a low-cost vendor over an operator.
- Teams where objectives and budget are still unsettled.
Contact
Own the number
with the operator behind it
Fractional, multi-month, remote worldwide. Bring the revenue target; leave with the plan and the team.
Hari Prasad N · Founder
hari@brandandgtm.comBook a strategy call→+91-9964801500
linkedin.com/in/hariprasadn