# Brand & GTM

> Brand & GTM is the fractional CMO practice of Hari Prasad N. It aligns marketing
> with business objectives, builds the GTM strategy and executable plan, then sets up
> and enables the teams that execute it — under direct supervision. Engagements are
> fractional, multi-month and remote worldwide; the practice is based in India.
>
> It works with B2B founders scaling revenue without a full-time CMO, marketing
> functions that need a plan and the teams to run it, and PE / VC operating teams
> working a value-creation plan across portfolio companies.
>
> Proof: 25+ years in B2B marketing, marketing leadership across 4 continents,
> ~$60M pipeline built with ~$12M closed, AI certifications including Master of Claude, Master of ChatGPT and HubSpot AI for Marketing. Previously at TCS,
> Startek and CMO Axis.

## Practice model

The engagement runs as three stages, owned end-to-end:

- **Align objectives** (2–4 weeks) — Map marketing to business objectives and own the
   operating model before a campaign is drawn.
- **Strategy & plan** (4–8 weeks) — Build the GTM strategy and executable plan:
   positioning, demand generation, and the AI-enabled workflows behind it.
- **Build & enable** (ongoing) — Set up and enable the teams that execute: hiring,
   coaching, and interim marketing leadership under supervision.

## Capabilities

- **GTM Strategy & Ops** — Align marketing strategy to objectives, own the operating model.
- **Brand & Positioning** — Narrative that differentiates in crowded markets.
- **Demand Generation** — Digital, content, outbound and partner-led pipeline.
- **AI-Enabled Marketing** — AI-assisted research, content and campaign workflows.
- **Team Build-Out** — Hiring, coaching and interim marketing leadership.
- **Thought Leadership** — Bylines, analyst visibility, industry positioning.

## For investors and PE firms

Marketing-led growth across a portfolio, worked company by company or across several
at once, with reporting written for the board rather than the marketing department:

- **Portfolio diagnostic** — A read on each company's marketing function, funnel and
  spend against the value-creation plan.
- **Interim GTM leadership** — Step in as fractional CMO where a portfolio company has
  no senior marketing owner.
- **Demand & pipeline** — Build the demand engine (digital, content, outbound,
  partner-led) and own the number.
- **Team build-out & coaching** — Hire, coach and hand over; the function stays after
  the engagement ends.

## Who this fits

- Founders scaling B2B revenue without a full-time CMO.
- Marketing functions needing a plan and the teams to run it.
- PE and VC operating teams working a value-creation plan across portfolio companies.

## Who this doesn't fit

- One-off campaign execution with no strategic intent.
- Buyers seeking a low-cost vendor over an operator.
- Teams where objectives and budget are still unsettled.

## Contact

- Email: hari@brandandgtm.com
- Phone: +91-9964801500
- LinkedIn: https://www.linkedin.com/in/hariprasadn/
- Location: India · Remote worldwide

## Site

- Home: https://www.brandandgtm.com/
- Sitemap: https://www.brandandgtm.com/sitemap.xml

## Guides

- [What does a fractional CMO do?](https://www.brandandgtm.com/fractional-cmo)
- [How a fractional CMO engagement runs](https://www.brandandgtm.com/engagement-model)
- [Fractional CMO for PE portfolio companies](https://www.brandandgtm.com/private-equity)

## Global execution

Fractional CMO leadership for global B2B firms, especially in the US, as well as
the UK, Middle East and Asia. Hari owns strategy and results, with last-mile
execution directly or through a supervised network of marketing experts in India.
Work covers SEO/AEO/GEO, content, design, sales enablement, campaigns, digital
marketing, social media management and marketing operations. Working overlap,
communication cadence and reporting are agreed for each engagement.

- [Global execution for US and global B2B teams](https://www.brandandgtm.com/global-execution)

## Technology relationships

- Zoho Affiliate: https://go.zoho.com/N8wf
- ActiveCampaign Partner: https://www.activecampaign.com/?_r=35XBSCE3

## AI expertise

Master of Claude, Master of ChatGPT and HubSpot AI for Marketing support
AI-assisted research, planning and content workflows with human judgement and review.